{"id":72642,"date":"2023-03-17T15:27:56","date_gmt":"2023-03-17T15:27:56","guid":{"rendered":"https:\/\/articles.runyourpool.com\/?p=72642"},"modified":"2023-03-17T15:32:02","modified_gmt":"2023-03-17T15:32:02","slug":"womens-march-madness-ad-space","status":"publish","type":"post","link":"https:\/\/www.runyourpool.com\/articles\/2023\/03\/17\/womens-march-madness-ad-space\/","title":{"rendered":"2023 Women&#8217;s March Madness Ad Space Sells Out Fast"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">ESPN announced this week that the Women&#8217;s March Madness tournament in-game advertisement slots have sold out, per Amanda Christovich of Front Office Sports. Theresa Palmieri, VP of Disney Advertising Sports Brand Solutions, stated that advertisers had \u201cflocked to these offerings.\u201d ESPN secured 15 broadcast sponsors and nearly 100 advertisers for this year\u2019s women\u2019s March Madness tournament, such as Aflac and Underarmour. However, some advertisers did not rest on \u201cin-game\u201d opportunities and shifted their attention to purchasing the pregame show slots for the Final Four and championship games, such as Capital One.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/articles.runyourpool.com\/wp-content\/uploads\/2023\/03\/UConn_Women_s_Basketball_23012121190426.jpg\" alt=\"\" class=\"wp-image-72644\" srcset=\"https:\/\/blog-assets.runyourpool.com\/articles\/wp-content\/uploads\/2023\/03\/17152643\/UConn_Women_s_Basketball_23012121190426.jpg 1024w, https:\/\/blog-assets.runyourpool.com\/articles\/wp-content\/uploads\/2023\/03\/17152643\/UConn_Women_s_Basketball_23012121190426-300x169.jpg 300w, https:\/\/blog-assets.runyourpool.com\/articles\/wp-content\/uploads\/2023\/03\/17152643\/UConn_Women_s_Basketball_23012121190426-768x432.jpg 768w, https:\/\/blog-assets.runyourpool.com\/articles\/wp-content\/uploads\/2023\/03\/17152643\/UConn_Women_s_Basketball_23012121190426-215x120.jpg 215w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">AP Photo\/Frank Franklin II<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, AT&amp;T will produce the Final Four Mega Cast with Sue Bird and Diana Taurasi for another year. From the growing advertising attention, it is fair to say that Women\u2019s college basketball as a product is growing in value. It is also essential to remember that media negotiations regarding the women\u2019s tournament and additional NCAA Championship products are set to take place. The current media rights deal is valued at <a href=\"https:\/\/frontofficesports.com\/2023-womens-march-madness-ad-inventory-sells-out\/\">$34 million<\/a>. Further, it is estimated that the media rights of the women\u2019s tournament could reach over $100 million in 2025 alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, the men\u2019s March Madness tournament surpassed last year\u2019s ad sales numbers. According to Warner Brothers Discovery Sports executive VP of Sales Jon Diament \u201cCollectively, the two TV partners (CBS Sports &amp; WBD) have <a href=\"https:\/\/frontofficesports.com\/march-madness-tv-ad-sales-soar-past-1-billion\/\">\u201csignificantly\u201d<\/a> surpassed last year\u2019s record haul of $1 billion in ad sales for the men\u2019s NCAA tournament.\u201d&nbsp; The common thread between the men&#8217;s and the women\u2019s tournaments is the ability for players to participate in name, image, and likeness deals during the tournament. As a result, more brands will flock to college athletes because each game is a billboard for their products and services. In turn, the value of both tournaments will increase.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers are flocking to the Women&#8217;s March Madness tournament this year, with ad space selling out very quickly.<\/p>\n","protected":false},"author":6,"featured_media":72643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[797,2],"tags":[],"class_list":["post-72642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","category-ncaa-mens-basketball"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2023 Women&#039;s March Madness Ad Space Sells Out Fast | The Poolside Post<\/title>\n<meta name=\"description\" content=\"Advertisers are flocking to the Women&#039;s March Madness tournament this year, with ad space selling out 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