{"id":78335,"date":"2023-07-17T13:39:26","date_gmt":"2023-07-17T13:39:26","guid":{"rendered":"https:\/\/articles.runyourpool.com\/?p=78335"},"modified":"2023-07-17T13:39:30","modified_gmt":"2023-07-17T13:39:30","slug":"2023-womens-world-cup-102-year-turnaround","status":"publish","type":"post","link":"https:\/\/www.runyourpool.com\/articles\/2023\/07\/17\/2023-womens-world-cup-102-year-turnaround\/","title":{"rendered":"2023 Women\u2019s World Cup Marks Remarkable 102-Year Turnaround"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The FIFA Women\u2019s World Cup 2023 kicks off on July 20 in what is expected to be the biggest women\u2019s soccer event in the history of the sport.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Women\u2019s soccer has a longer past than many realize. The first FIFA Women\u2019s World Cup took place in 1991, but women from across the globe were coming together to compete on the pitch decades earlier. In 1970, the Federation of Independent European Female Football (FIEFF) held the inaugural World Cup-adjacent tournament,<a href=\"https:\/\/artsandculture.google.com\/story\/the-fascinating-history-of-the-women-s-world-cup-nationalfootballmuseum\/yQXhGYa-UKS_Lw?hl=en\"> called Coppa del Mondo<\/a>, with eight nations participating in the unofficial event; Denmark defeated the hosting Italians<a href=\"https:\/\/www.rsssf.org\/tablesm\/mondo-women70.html\"> in the final<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That was the first of several non-FIFA international tournaments within the women\u2019s game over the next 20 years before the sport\u2019s massive governing body was finally convinced to accept half of the global population under its wing. But women\u2019s soccer goes back much further than that \u2013 the first international match was in 1881 between Scotland and England (though it remains unclear how truly international it was),<a href=\"http:\/\/www.donmouth.co.uk\/womens_football\/1881.html\"> and its reception was mixed<\/a>, to say the least. Regardless, the game continued on and grew steadily in Europe into the 1920s.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/0zuVj6zPkxU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">2023 Women\u2019s World Cup Shakes Shackles of Suppressive Bans<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The English FA Sees Enough<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This led to<a href=\"https:\/\/www.sbnation.com\/soccer\/2019\/7\/6\/18658729\/banning-womens-soccer-world-cup-effects\"> several countries around the world<\/a> \u2013 including England, Spain, and Brazil \u2013 banning women\u2019s soccer. Citing some truly incredible reasons for the necessity of these prohibitions, the women\u2019s game was forced underground in places where it would have undoubtedly otherwise flourished.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It began with the English Football Association (FA), which had finally seen enough after 53,000 onlookers packed Liverpool\u2019s Goodison Park for a rivalry match between the<a href=\"https:\/\/spartacus-educational.com\/Fdickkerrs.htm\"> Dick Kerr Ladies<\/a> and St Helens on Boxing Day 1920.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe most remarkable \u2018gate\u2019 of the holiday, however, was at Goodison Park yesterday morning [Boxing Day] where the Dick, Kerr Ladies beat St Helens ladies 4-0 in a match on behalf of the unemployed and disabled ex-servicemen,\u201d<a href=\"https:\/\/www.theguardian.com\/football\/2022\/jun\/13\/how-the-fa-banned-womens-football-in-1921-and-tried-to-justify-it\"> the <em>Lancashire Evening Post<\/em> reported on Dec. 28, 1920<\/a>. \u201cThe attendance was estimated at 53,000 and the receipts were over \u00a33,000 exclusive of tickets. This being an easy record for a charity match in England.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The apparent growth of the women\u2019s game meant money and power outside of the FA\u2019s control, plus it was stealing the thunder away from the men. This was offensive to the FA, so in 1921 it voted on a 51-year ban of women\u2019s football from being played on FA-affiliated grounds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cComplaints having been made as to football being played by women, Council felt impelled to express the strong opinion that the game of football is quite unsuitable for females and should not be encouraged,\u201d<a href=\"https:\/\/www.theguardian.com\/football\/2022\/jun\/13\/how-the-fa-banned-womens-football-in-1921-and-tried-to-justify-it\"> the FA\u2019s Consultative Committee ruling read<\/a>. \u201cComplaints have also been made as to the conditions under which some of the matches have been arranged and played, and the appropriation of receipts to other than charitable objects. The Council are further of the opinion that an excessive proportion of the receipts are absorbed into expenses and an inadequate percentage devoted to charitable objects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFor these reasons the Council requests the Clubs belonging to the Association refuse the use of their grounds for such matches.\u201d<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_OQ9B0WWaLY\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\">102 Years Later<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This decision held the sport back for generations, but 2023 illustrates a present that has undone a good deal of the damage incurred a century ago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The newest iteration of the Women\u2019s World Cup will include 32 teams, the largest field the event has ever welcomed. Eight of those countries<a href=\"https:\/\/articles.runyourpool.com\/2023\/06\/09\/womens-world-cup-groups-2023\/\"> are appearing in the tournament for the first time<\/a>, ushering Haiti, Morocco, Panama, the Philippines, Portugal, the Republic of Ireland, Vietnam, and Zambia all into their first shots at showtime. Three World Cups ago in 2011, only 16 teams competed in Germany for the international crown \u2013 in just 12 years, this event doubled in size. By comparison, the Men\u2019s World Cup needed five tournaments and 20 years to get from 16 to 32 teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That alone shows some amount of buzz, but there is plenty more to point to as evidence of its mounting success. In October 2022, FIFA<a href=\"https:\/\/www.espn.com\/soccer\/story\/_\/id\/37633336\/women-soccer-growth-unlike-other-sport-fifa-report\"> released a report<\/a> that detailed substantial growth in clubs and leagues\u2019 year-on-year commercial and broadcast revenues. In the United States specifically, the NWSL has seen its salary cap progressively grow since its launch in 2013;<a href=\"https:\/\/equalizersoccer.com\/2013\/04\/11\/nwsl-salaries-national-womens-soccer-league\/\"> back when the league started<\/a>, it was common for players to make $20,000 or less per year, which is now a bit below<a href=\"https:\/\/prosoccerwire.usatoday.com\/lists\/nwsl-reference-guide-2023-everything-you-need-to-know-for-the-upcoming-season\/\"> the $36,400 minimum<\/a> for 2023 and a far cry from the $200,000 maximum currently allowed. The NWSL\u2019s salary cap<a href=\"https:\/\/prosoccerwire.usatoday.com\/2023\/01\/12\/nwsl-salary-cap-raise-2023-allocation-money\/\"> jumped by 25 percent<\/a> from 2022 to 2023 to sit at $1.375 million. In 2024, the league will expand to 14 teams, and it has<a href=\"https:\/\/www.espn.com\/soccer\/story\/_\/id\/37638699\/nwsl-plans-expand-16-teams-2026-commissioner\"> already announced its intentions<\/a> to up to 16 by 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s booming outside of America, too. Barcelona has attracted massive crowds to see its women\u2019s team play,<a href=\"https:\/\/www.skysports.com\/football\/news\/11095\/12596379\/barcelona-break-their-own-attendance-record-in-womens-champions-league-win-against-wolfsburg\"> including more than 91,600 in April 2022<\/a> in the first leg of that year\u2019s Women\u2019s Champions League semifinal, breaking a record the club had set a month earlier in a match against Real Madrid. Even more compelling, the 2023 UEFA Women\u2019s Champions League Final between Barcelona and Wolfsburg sold out weeks in advance despite playing at the neutral PSV Stadium in Eindhoven, Netherlands. That came after the Women\u2019s FA Cup Final saw<a href=\"https:\/\/www.reuters.com\/sports\/soccer\/womens-champions-league-final-sold-out-first-time-since-2009-10-2023-05-16\/\"> more than 77,000 fans<\/a> and the 2022 Women\u2019s European Championship Final<a href=\"https:\/\/www.rnz.co.nz\/news\/sport\/483247\/world-cup-record-viewership-forecast-for-women\"> drew more than 87,100 match-goers<\/a> to Wembley Stadium in London.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/q8_l9OShHLg\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\">One of the best signs of the sport\u2019s health lies in the changing landscape of its international portion. This summer marks the first time the event will be held outside of Europe, North America, or China, and many of the favorites have never come close to winning it all before, let alone actually done it. Six of the eight nations<a href=\"https:\/\/www.vegasinsider.com\/soccer\/odds\/womens-world-cup\/\"> with the highest odds to win<\/a> have never done so, and half of them have never even reached a World Cup Final. Some countries that had decades-long bans on women\u2019s soccer are now among the world\u2019s elite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is still a tremendous amount of room for growth, and further investment is required for women\u2019s football to keep up this pace. But its boom coincides with<a href=\"https:\/\/www.forbes.com\/sites\/tonifitzgerald\/2022\/11\/28\/the-fastest-growing-audiences-on-tv-are-for-womens-sports\/?sh=5e1e17452242\"> the explosion of other women\u2019s sports<\/a> as well, a sign that pieces of the world are ready to embrace female sports in ways we haven\u2019t seen in a long time,<a href=\"https:\/\/www.sportspromedia.com\/news\/womens-sport-growth-investment-private-equity-pwc-survey\/\"> possibly ever<\/a>. A rising tide lifts all boats \u2013 this can only be good for the women of the pitch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2019, 1.12 billion viewers witnessed that summer\u2019s Women\u2019s World Cup,<a href=\"https:\/\/worldsoccertalk.com\/tv\/how-many-people-watch-the-womens-world-cup-20230608-WST-436343.html\"> according to FIFA<\/a>. The 2022 Women\u2019s European Championship yielded 365 million watchers. The supposed goal of tournament organizers is for the 2023 Women\u2019s World Cup to hit up to 2 billion viewers, a lofty but doable goal considering the roughly 50 percent increase in worldwide viewership from 2015 (<a href=\"https:\/\/www.concacaf.com\/news\/the-growth-of-the-fifa-women-s-world-cup-from-canada-2015-to-france-2019\/\">approximately 750 million<\/a>) to 2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe think that\u2019s achievable,\u201d Football Australia Chief Executive James Johnson<a href=\"https:\/\/www.bbc.com\/sport\/football\/64434829\"> told BBC Sport in January<\/a>. \u201cWe know we\u2019ll get a good audience from the traditional football markets. We\u2019re also in a time zone where all the big populations are. Our neighbors are China, our neighbors are Indonesia. We\u2019re very close to the west coast of the United States. And we\u2019re also very close to India. So, there\u2019s going to be so many people that would tune in and watch this competition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYou\u2019re going to have two billion people that are going to watch this tournament from all over the world.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We won\u2019t know whether or not Johnson was right until after the tournament\u2019s conclusion on August 20, but with everything in the women\u2019s soccer world trending up, it\u2019s tough to argue with his prediction. In 102 years, the sport went from inhumane bans to record-setting fans \u2013 where will it be in 2125?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The upcoming 2023 Women&#8217;s World Cup is set to be the biggest women&#8217;s soccer event in the history of the sport. <\/p>\n","protected":false},"author":6,"featured_media":78336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[797,1272],"tags":[],"class_list":["post-78335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","category-soccer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2023 Women\u2019s World Cup Marks Remarkable 102-Year Turnaround | The Poolside Post<\/title>\n<meta name=\"description\" content=\"The upcoming 2023 Women&#039;s World Cup is set to be the 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