{"id":80222,"date":"2023-08-28T14:21:59","date_gmt":"2023-08-28T14:21:59","guid":{"rendered":"https:\/\/articles.runyourpool.com\/?p=80222"},"modified":"2023-09-04T15:44:13","modified_gmt":"2023-09-04T15:44:13","slug":"2023-nfl-logos-power-rankings","status":"publish","type":"post","link":"https:\/\/www.runyourpool.com\/articles\/2023\/08\/28\/2023-nfl-logos-power-rankings\/","title":{"rendered":"2023 NFL Logos Power Rankings"},"content":{"rendered":"\n

Bob Eckstein<\/strong> is the editor of The Bob<\/em><\/a>.<\/p>\n\n\n\n

Branding is a billion-dollar business with uniform changes and logo tweaks as carefully planned as the X\u2019s and O\u2019s on the field. We would argue that football is the country\u2019s most popular sport because of the catchy graphics we all grew up with. As sports commentator Mike Francesa said, \u201cIt was the perfect sport for color TV.\u201d <\/p>\n\n\n\n

This year almost half the league will be either changing their uniforms and logo or bringing back retro looks so it\u2019s time to break down the new looks\u2014it\u2019s hard to root for a team if you can\u2019t tell who\u2019s on the field. <\/p>\n\n\n\n

We have taken into account not only the logo\u2019s design but concept, tone, and whether it accurately reflects the location\u2019s sensibility. <\/p>\n\n\n\n

One note on my credentials: I have taught at the leading art schools around the world, created logos for corporations like Pepsi, worked for Sports Illustrated, SPORT <\/em>magazine, and The New York Times Sports as well as designed the logo for an NFL (defunct) team. I have been drawing NFL logos since the fourth grade.<\/p>\n\n\n\n

We will discuss the worst logos later but, for now, who looks good in 2023?<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

17.<\/strong> Kansas City Chiefs<\/strong><\/p>\n\n\n\n

You can tell the organization senses they have nowhere to go with this. They have not been able to improve on the problematic brand; blood red helmet, the Indian association and a yellow accent to the uniform resulting in a picnic-condiments look. That\u2019s what you get when you have the logo designed by the owner (in 1960 by Lamar Hunt). Just spitballing here\u2026change to moss green or wheat yellow, do a gradation of both, like a Great Plains thing? Perhaps add an Indian casino chip? See, problematic. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

16.<\/strong> New York Jets<\/strong><\/p>\n\n\n\n

Go back. Your original logo was the best version. The more complicated the logo is, the more it distracts your fans from how bad you were on the field. None of this works if it wasn\u2019t for the seldom-used basic green, which they are smartly returning to this season for their throwback uniforms. Those white uniforms are always underrated for their visual effectiveness. Too many teams have their teams looking like popsicles.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

15.<\/strong> Los Angeles Rams<\/strong><\/p>\n\n\n\n

When this team first introduced the ram horns in the league, the helmet\u2019s  swirls and quarterback Roman Gabriel, hypnotized opponents. The change from white to yellow was an improvement. Ideas for an upgrade? What if the swirls moved? First hologram helmet!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

14.<\/strong> Arizona Cardinals<\/strong> <\/p>\n\n\n\n

The latest version of the cardinal was very professionally executed\u2014not too complicated and works better than all the NFL cat family logos. The only shortcoming being the cardinal is really a St. Louis thing and has nothing to do with Arizona, where pickleball is more popular than football.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

13. San Francisco 49ers<\/strong><\/p>\n\n\n\n

Somehow they pulled off a glorious Old Wild West color scheme and logo for a football team without looking silly. Rumors of upgrading to reflect the new San Francisco have been kept at bay but here was a sketch.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

12. Minnesota Vikings<\/strong><\/p>\n\n\n\n

Purple. Minny, you\u2019re the only ones who thought of that color way back when. Bravo. My suggestion\u2026real horns sticking out? The Vikings will be wearing their throwback jerseys in Week 1.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

11.<\/strong> Miami Dolphins<\/strong><\/p>\n\n\n\n

Perfect example of there being room for wit in football design. I\u2019m of course referring to the original design and not the new one is very popular and it is<\/em> beautiful, but it\u2019s not as personable, charming or funny as the one with the dolphin wearing a ill-fitted helmet himself. Thank goodness they didn\u2019t change the colors. Best example of matching the town\u2019s vibe.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

10.<\/strong> Pittsburgh Steelers<\/strong><\/p>\n\n\n\n

Iconic. Clever just lifting the city\u2019s bread and butter, a factory logo. Equally clever, and also budget-minded, is having the logo appear on only one side of the helmet. It\u2019s the only major sports logo that uses the three primary colors set on black (not counting the ugly Kansas City Scouts). It\u2019s a well-thought out and appealing uniform. Plus, a trillion Super Bowl rings gives this logo a priceless patina you can\u2019t buy. They also have the funniest throwback uniform ever, their 1934 bubble bee uniform which may never return as the team hinted their 1966-1967 throwback design with diamond-shaped cape across the shoulders will be making an appearance during the 2023 season. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

9. New York Giants<\/strong><\/p>\n\n\n\n

This is a logo that is good only because you are so familiar with it. Like how everyone on a comedy sitcom starts looking good by season ten. (I.e., How I Met Your Mother), or when you hear the word Beatles or see the Yankees logo. It\u2019s no longer just a lowercase n and y. The Giants have tried other logos but always returned to their granddaddy. Another example of leave well enough alone and stop experimenting.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

8. Cleveland Browns<\/strong><\/p>\n\n\n\n

No other team uses this color palette or has a helmet with no logo. Their genius is they dare to not try too hard. On the field either. They are lovable because less is more, in both cases.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

7. Green Bay Packers<\/strong><\/p>\n\n\n\n

Underrated. Nothing here makes sense yet it works because the color combo is unique and the logo is so uncluttered. I don\u2019t even know what the team name means. I don\u2019t care. The contrast to whoever they are playing on the field actually sets them up as the underdog and you want to root for them. My one suggestion is don\u2019t stray from the original green with these dark colors like the Eagles and others. Stay in your lane. Lean into it.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

6. Indianapolis Colts<\/strong><\/p>\n\n\n\n

Sometimes the first idea is best. Back in 1953 somebody did a half-ass job, throw a horseshoe on the board and got lucky, pun intended. Hope they never change it.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

5. Detroit Lions<\/strong><\/p>\n\n\n\n

Fantastic color scheme uniform with an above-average logo. Reintroducing the classic logo for throwback games, which looks like something for a 1970s muscle car, is another touchdown. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

4. New Orleans Saints<\/strong><\/p>\n\n\n\n

The cheesier the league\u2019s other teams’ experimental uniforms look, the classier the gold fleur-de-lis gets. The restrained, elegant helmet has been worthy of a dynasty that never was (The Big Easy won once in 2010).<\/p>\n\n\n\n

\"\"
AP Photo\/Gary McCullough<\/figcaption><\/figure>\n\n\n\n

3. Los Angeles Chargers<\/strong><\/p>\n\n\n\n

Simple yet brilliant to have the number on the helmet. The right graphics, the right font, the right colors\u2026they should give up football and open a design firm.<\/p>\n\n\n\n

\"\"
A Dallas Cowboys helmet rests near the sidelines during an NFL wild-card football game against the Tampa Bay Buccaneers, Monday, Jan. 16, 2023, in Tampa, Fla. (AP Photo\/Peter Joneleit)<\/figcaption><\/figure>\n\n\n\n

AP ID: 23019752432204<\/p>\n\n\n\n

2.<\/strong> Dallas Cowboys<\/strong><\/p>\n\n\n\n

Classic look and part of the reason, along with their half-naked cheerleaders and winning ways, they are so appealing, and we are stuck with their fans no matter what away stadium they are playing in. No suggestions as this is impossible to improve upon.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

1.<\/strong> Las Vegas Raiders<\/strong><\/p>\n\n\n\n

There\u2019s a reason this logo has been always the most popular NFL logo, especially among people who are a little deranged. It speaks to the fan base, the fear factor you want a team to project with a color scheme that is menacing and never out of vogue. <\/p>\n","protected":false},"excerpt":{"rendered":"

We’re hitting on the best of the best when it comes to NFL logos. Check out our rankings for the 2023 season here. <\/p>\n","protected":false},"author":6,"featured_media":80239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[797,46],"tags":[],"class_list":["post-80222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","category-nfl-football"],"yoast_head":"\n2023 NFL Logos Power Rankings | The Poolside Post<\/title>\n<meta name=\"description\" content=\"We're hitting on the best of the best when it comes to NFL logos. 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