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Super Bowl LVII turned out to be a record day for sportsbooks, as online sports betting transactions reached roughly 100 million, a 25% increase from last year’s Super Bowl, according to Geocomply. In addition, Super Bowl LVII took place in a state where sports betting is legal. Geocomply records data on the location of where sports bettors are gambling; over 100,000 transactions were recorded in and around State Farm Stadium in Glendale, Arizona.
“Super Bowl LVII was a record-breaking event. GeoComply data reveals that Americans’ interest in legally betting on the Super Bowl has never been higher, GeoComply Co-Founder & CEO Anna Sainsbury said in a press release. “It also showed that many fans at State Farm Stadium embraced their newfound ability to bet while watching the game in person.”
One of the critical factors impacting the increase in online legal sports betting activity is the states that have legalized sports betting recently, such as Ohio. In addition, Maryland and Kansas have legalized online sports betting before the Big Game. As a result, according to Legal Sports Report, the top three states in total sports betting transactions for Super Bowl LVII according to Legal Sports Report were New York 13.9 million, Ohio 12.6, and Pennsylvania 11.8 million.
In the days leading up to Super Bowl, a BetMGM customer placed $1 million on the Philadelphia Eagles to win outright at -125. Caesars Sportsbook had recorded several six-figure bets but could not compete. FanDuel reported to CNBC that it took 50,000 bets per second during Super Bowl LVII. DraftKings paid out over $2 million in winnings to one customer.
Sportsbooks are already highlighting next year’s Super Bowl, which will be held at Allegiant Stadium in Las Vegas. Super Bowl LVIII will be the first time the Big Game will take place in the sports betting capital.