Table of Contents

    The New CBA

    Shams Charania of The Athletic reported that the NBA and NBPA announced a tentative new collective bargaining agreement. The potential new seven-year deal will allow NBA players to promote and invest in NBA teams, WNBA teams, sports betting, and cannabis companies. Though the new CBA has yet to be approved, it will allow more players to operate as owners and pursue personal entrepreneurial interests beyond the basketball court. Fortunately, some former NBA players have laid the ownership blueprint for investing in a team or the WNBA. For example, Michael Jordan became the majority owner of the Charlotte Hornets basketball team back in 2010; before he became the majority owner, it was reported by CBS Sports that Jordan had been investing in the team since 2006. Also, former NBA player and investor Baron Davis and NBA Hall of Famer Pau Gasol were part of a group that invested $75 million to expand the WNBA

    Sports Betting Endorsement Breakdown 

    Sportsbooks have seen some success through partnering with players from notable professional leagues. For example, Edmonton Oilers superstar and captain Conor McDavid starred in a BetMGM commercial. Additionally, the PGA Tour has allowed sports books to collaborate with golfers such as Jordan Spieth, a brand ambassador with FanDuel. Similarly to the NHL, NBA players can only promote and endorse sports books where sports betting is legal. Unfortunately, this would disadvantage most teams in the western conference. For example, players that play for teams in Texas would be prohibited from endorsing sports books, given sports betting is not legal there. 

    AP Photo/Eric Christian Smith

    The last CBA was finalized before The Supreme Court overturned the Professional and Amateur Sports Protection Act of 1992 (PASPA) in 2018. Since then, the NBA has solidified partnerships with sportsbooks such as DraftKings, FanDuel, BetMGM, and Bally. Even owners have planted their flags within the sports betting landscape. For example, Dallas Mavericks owner Mark Cuban invested in DraftKings before the legalization of sports betting. On the other hand, Michael Rubin relinquished his ownership stakes in both the New Jersey Devils and Philadelphia 76ers to build the Fanatics sportsbook. If the new CBA is approved, Rubin would have missed out on a potential opportunity to leverage players on both teams, given they operate in states where sports betting is legal to help promote and partner with Fanatics. 

    Things To Keep In Mind 

    According to Brant James of Gaming Today, basketball makes up over 30% of the American sports betting handle. This percentage also includes the March Madness tournament; in this year’s tournament, American sports bettors were predicted to wage $15.5 billion. With the amount of handle generated in basketball along with the large following that NBA players possess, it is clear that NBA players can profit significantly from being owners and brand ambassadors within the sports betting space.  I predict that if this new CBA is approved, more players will partner with sportsbooks through content opportunities. For example, NBA Players like Draymond Green and CJ McCollum have podcasts. Podcasts are a lucrative marketing tool because they are rooted in community and familiarity, especially given the number of money sportsbooks spends on marketing. Ultimately if this new CBA is approved, it would be a measuring stick on the impact of professional sportsbook ambassador opportunities, given the global reach of basketball. 

    NBA FAQs

    How do you win NBA pick'em pool?

    In order to win an NBA Pick'Em pool, players must have the most points at the end of the season. For each correct pick during the regular season, members will receive one point (customizable based on the pool commissioner). Some pools will choose picks based on the spread or straight up.

    What is NBA pick'em pool?

    In an NBA Pick'Em pool, players make weekly picks (either against the point spread or straight-up). The number of picks each week is customizable by the pool commissioner. Optional best-bet and confidence pick settings can be put into place as well. Commissioners can use a hosting site like RunYourPool to keep up with scoring and calculations.

    How to play an NBA basketball pool?

    The way one plays a basketball pool varies on the game type. For example, in Pick'em Pools, you simply pick every game each week.

    How to run a weekly basketball pool?

    In order to run a basketball pool, you must first crown yourself as Pool Commissioner. Begin by picking a game type like Survivor or Pick'Em. You'll want to establish rules before inviting friends, family, and colleagues to join. As commissioner, you make the rules and also need to enforce them equally and fairly.

    How do you win NBA Survivor Pool?

    In NBA Survivor, the last player standing wins. The name of the game is to make it to the next week. A member will select one game from all the games in that given week. If members choose the correct winner, they move on to the next week. If they pick incorrectly, they are eliminated from the contest.

    What is NBA Surivor Pool?

    In an NBA Survivor pool, players choose one NBA team each week that they believe will win. They may only pick a team one time per season. Picks are made "straight up," not using a point spread system. If their pick is correct, they survive until the next week. An incorrect pick eliminates the player from the pool for the remainder of the season.

    What is a basketball pool?

    "Basketball Pool" is a broad term for a group of people competitively guessing the outcome of one or more basketball game. There are many types of formats, each assigning winners differently. They can be played informally between friends or through a more formalized system.

    How to make a basketball pool?

    A basketball pool generally requires the creation of a shareable spreadsheet (like Google Sheets) so that members may pick teams. Then depending on the game type, creators must use several kinds of formulas (e.g. CountIF), data validation, and conditional formatting. Or, you can just use basketball pool hosting services like RunYourPool where we do all the work for you!

    How do you win NBA Playoff Bracket Pool?

    In NBA Playoff Bracket pools, the winning entry is the team with the most points at the end of Playoffs. Members try to pick the winner of each playoff series. For each series, they also pick how many games they think the series will go. Points are awarded for each winning pick, with bonus points for how close they come to the correct series length

    What is an NBA Playoff Bracket Pool?

    In an NBA Playoff Bracket pool, players pick the winner of each NBA Playoff series. Commissioners can choose to have members receive bonus points for guessing the series length. Points increase as the tournament progresses (points per round are configurable by the commissioner). The winning entry is the player with the most points at the end of the playoffs.

    Are there other Playoff Pools?

    Yes! RunYourPool offers plenty of contest types for various playoff events! March Madness squares and bracket pools aer very popular among basketball fanatics, while the Super Bowl Prop Pool is the most popular annual event game.

    How to set up a basketball pool?

    To set up a basketball pool, you'll need to first choose a pool type like Survivor or Pick'em. Then, you'll need to set the ground rules. As pool commissioner, you'll enforce these rules and make sure the game runs smoothly throughout the season. Many commissioners use pool hosting sites like RunYourPool to make it easier and more engaging.


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