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    Ledstar Media, one of the top Swedish affiliate marketing companies, is expanding its sports betting presence to Michigan. Through securing these licenses, Ledstar Media will engage the online betting community in Michigan through their two flagship online betting websites, and

    The CEO of Ledstar Media, Eskil Kvarnström acknowledged that the acquisition is a step in the right direction to capitalize on Michigan’s growing online sports betting market. “We are extremely excited about the opportunity to enter the Michigan market,” says Kvarnström. “This license will allow us to provide even more value to our partners, and we are confident this will be positive for our company.”

    Ledstar Media is on a mission to plant its flag as one of the leading affiliate marketing companies in the U.S. and solidify its identity within the online gambling marketplace. In addition, Ledstar has expanded its presence in over 15 states in the U.S., including Pennsylvania, New Jersey, and Colorado. 

    AP Photo/John Locher, File

    “Our team is dedicated to providing the best products for our visitors and in turn helping them to find the right operator. “We have achieved this in other markets and are confident that we can replicate that success in Michigan as well,” says Kvarnström.

    Last month, Ledstar media launched a website for the online betting Spanish-speaking demographic within North America and a French Canadian site for French speakers outside of France looking to participate in online sports betting. Having the foresight to accommodate diverse markets shows that Ledstar Media is on the pulse of the online sports betting market. 


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