Table of Contents

    Sports fans enjoy the NBA for various reasons, whether it’s the competitive matchups, the comical memes provided by Josiah Johnson on Twitter, Mike Breen yelling “BANG!” after a big shot, or the endless viral content we get from the Inside The NBA team on TNT. However, no matter how you consume the NBA, one of the stories to watch is the development of the NBA’s next media rights deal. The NBA’s current agreement with ESPN and Warner Brothers Discovery is set to expire after the 2024-2025 season. It is reported that the league is seeking a $75 billion media rights deal, over a $40 billion increase from its current $24 billion deal. If they can strike a $75 billion deal, it will come in second to the NFL’s recent media rights deal at $100 billion. While there is no doubt that the numbers for the media rights deals are enormous, when one analyzes the overall engagement of the NBA and some of the most significant drivers for media rights deals, it is reasonable to understand why the league will request so much more in terms of media rights deals.

    The NBA’s Social Media Milestones

    The NBA has the most social media followers than any professional league. For the 2022-2023 season, the NBA generated 18 billion viewers across multiple social media platforms. Besides the billions of viewers, the NBA gained 14 million followers outside the U.S., demonstrating the league’s global reach. The NBA’s social media following will play a significant role in its new media rights deal.

    In addition, NBA fans on social media are more than likely to consume games and content on platforms beyond traditional broadcasting, whether by phone, computer, or tablet. With this in mind, streaming will become increasingly important to the NBA; professional leagues like MLS and MLB have streaming agreements with Apple. The NFL partnered with Youtube TV for its Sunday Ticket Package and Amazon Prime. I foresee Youtube TV being a part of the new media rights deal. The NBA hit a milestone on Youtube; their channel is the first professional sports league to reach over 20 million subscribers. Further, the channel was consistent in attracting over 70 million unique viewers.

    Denver Nuggets center Nikola Jokic sits before Game 4 of an NBA basketball first-round playoff series against the Minnesota Timberwolves, Sunday, April 23, 2023, in Minneapolis.
    AP Photo/Abbie Parr

    The Value of NBA Media Rights

    Several factors contribute to the value of the new NBA media rights deal. Among these factors is the NBA’s popularity; for example, it’s the eighth most followed brand on Instagram. Also, the NBA viewership demographic is technologically savvy, and the global reach of the NBA adds to its media value; this is reflected in the NBA’s efforts to play numerous exhibition games in countries within Europe and China.

    It is also worth considering the integration of technology into the NBA’s business offerings. The NBA’s innovation efforts within augmented and virtual reality have brought significant value to the league. NBA and NextVR have released NBA League Pass VR, allowing fans to experience virtual reality games. In the future, fans can virtually experience the game as if they were sitting courtside with a 360-degree view of the game, thanks to VR headsets. Using VR to broadcast NBA games: The NBA has experimented with virtual reality broadcasting. During the 2018 NBA All-Star Game, fans could watch the game from a virtual suite in VR.

    Ultimately, the NBA’s next media deal will impact not just the league itself but also how fans consume the games. Since the last media rights deal in 2014, the consumer demographic has shifted to focus more on short-form content than broadcasting. Sure, the league will have its traditional television partners; however, do not be surprised if they invest more into streaming, technology, as well as the global expansion of the league.

    General FAQs

    How to make a sports pool?

    Starting a sports pool is easy with RunYourPool! We have fully customizable settings, dedicated customer support, and we make it easy to invite friends so you can compete against them.

    What is a sports pool?

    Sports pools are games to play with family and friends. With RunYourPool, all you need to do is pick your sport, pick one of our game types, set up your pool, and compete!

    How do I invite people to my pool?

    Inviting friends to your pool is easy with RYP! We provide you with a custom link that you can send out to anyone you would like. We also have a connections feature to allow you to easily invite members to join your pool.

    Who can play in a sports pool?

    Anyone can play in a pool on RunYourPool! With our array of game types throughout multiple sports, there's an option for everyone.

    How much does RunYourPool cost?

    Our pricing tiers are determined by how many members you have in your pool. We have three tiers; Amateur, Pro, and Front Office. Our pricing page provides a breakdown of all three options!

    Is RunYourPool legal?

    RunYourPool is 100% legal. We do not allow any illegal entry fees or gambling on our website.

    Previous

    Los Angeles Dodgers vs. Washington Nationals MLB Betting Preview | May 31

    Next

    NBA Finals Preview

    NBA Basketball Pools

    NBA Pick'em

    Featured

    NBA Survivor Pools for the 2023-2024 season

    NBA Pick'em

    Featured

    UEFA Euro Soccer Pool

    Soccer Pick'em

    Featured

    UEFA Euro Soccer Pool

    Soccer Pick'em

    Featured

    Basketball Tournament Survivor Pools for 2024

    Basketball Pick'em

    Featured

    NBA Playoff Pools for 2024

    NBA Pick'em

    Featured

    Check Also